PRIMARK has really upped their game with the beauty range over the past few years, with dupes aplenty and skincare to rival even the most expensive brands.
But the latest item to hit the shelves from the budget-friendly shop has left skincare fans amazed.
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The LED Light Face Mask is priced at just £18 and is designed to "target different skin concerns for your daily routine."
Shoppers were amazed to find the high-tech item after it was shared on Instagram by the popular account @welovethehighstreet.
Alongside a video showing off the mask, the post said: "Girls RUN to Primark immediately!!
"You have all gone crazy over this so here's a longer reel showing all the colours!! £18 is WILD!!"
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The clip shows the LED lights can be changed to red, blue, or green, depending on your skin needs.
One beauty fan commented on the viral video: "I need this!!"
And a second agreed: "I hope my Primark has them in because I've wanted one for ages!"
But not everyone was convinced the bargain mask would really help with skin issues.
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"Unless it's a proper one with proper lights and the serum that comes with it I can't see it being any good.
"My sister paid good money for her one and it doesn't change colours like a kids toy," one person wrote.
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Do LED face masks work?
You might've seen influencers donning the space age-looking masks on social media and wondered what they actually do.
Well, they are clinically proven to aid with some skin concerns, although results will vary depending on how powerful the mask is.
“There’s a lot of scams out there…most of the time, energies are very, very low,” Glynis Ablon, a dermatologist and associate clinical professor at UCLA, told National Geographic
For red light, the pro recommended 105 milliwatts per centimeter, but blue light can be lower.
“If it’s somewhere in that 40 range, I’m ok, but if it ends up being 10, it’s probably not doing anything," she added.
Primark's website doesn't currently note the strength of the lights on their mask.
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That said, even with a strong mask it can take time to see real results.
Results depend on how often you use it, and your age and skin condition.
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Top 3 beauty products every woman should be using
Hayley Walker, Beauty Expert at Justmylook shared the holy-grail products every woman needs to be using.
A cleanser, SPF, and hair oil are must-haves within beauty routines.
A cleanser is crucial for healthy skin as it removes dirt, oil, and other impurities for flawless skin. This skincare step not only cleanses the face and removes dirt, but also prevents breakouts and premature skin ageing, helping you maintain a healthy, youthful, and blemish-free complexion.
The Aveeno Face Calm+ Restore Nourishing Oat Cleanser is a go-to of mine due to its gentle formula that soothes and restores the skin’s appearance and texture.
SPF is non-negotiable and should be in everyone’s daily skincare routine.
Even on cooler, cloudier days, our skin is exposed to the sun’s UV rays which can be harmful to unprotected skin and even lead to damage. These damages include sunburn, pigmentation changes, and wrinkles which can impact the skin’s texture and appearance. In some cases, prolonged exposure to UV rays can cause skin cancer.
Applying SPF daily prevents these damages and protects the skin from harmful rays. I recommend the Beauty Of Joseon Rice & Prebiotic Sunscreen PA++++ SPF50+ for its lightweight, non-clumping texture that absorbs quickly for a natural finish and maximum protection.
Hair oil has many benefits and should be regularly used. This treatment can strengthen and protect the hair from external stressors while improving its appearance and shine. Regularly applying hair oil can also reduce breakage and even encourage hair growth for longer, fuller locks. Hair oils also target the scalp, reducing dandruff and improving its health through exfoliation.
I recommend using this deeply nourishing treatment a couple of times a week or more depending on the hair’s moisture levels. The Hair Syrup Rapunzel Pre-Wash Oil Treatment is a nutrient-rich treatment that revitalises strands to promote a happy scalp and healthy-looking locks. Apply the syrup throughout damp hair before washing; massage from root to tip and allow the formula to penetrate strands before rinsing and styling.
